Features
Everything you need to run your online store
Design your storefront, manage products and orders, and get paid, all from one dashboard.
Why Build Brighten
Everything you need to sell online
Set up a store, take orders and run your business from one dashboard.
A storefront that looks like you
Pick a theme, then change colours, fonts and sections in a visual editor. Preview desktop and mobile before you publish.
Products and inventory
Variants such as size and colour with their own price and stock, collections, size charts and CSV import.
Orders in one place
Track every order from payment to delivery, handle returns and refunds, and issue GST invoices.
Payments on your account
Connect your own Razorpay, Cashfree or PayU account for UPI, cards and netbanking, and offer cash on delivery.
Shipping your way
Set your own rates and PIN code rules, or connect a courier account such as Delhivery to book shipments.
Your own domain
Every store gets a free web address. Connect your own domain on plans that include it, with HTTPS set up for you.
SEO and analytics
Edit page titles and descriptions, get a sitemap automatically, and follow sales, orders and conversion over time.
See every feature in detail
Explore features
Inside your dashboard
Simple tools for everyday selling
A quick look at what running your store involves. Panels show sample data.
Products
Add a product in minutes
Write a title and description, add photos, then set price and stock for each variant.
- Variants with their own price, SKU and stock
- Collections that fill themselves by rules
- CSV import and export for your whole catalogue
Design
Make the store yours without code
Change colours, fonts and sections in the theme editor and preview every change before customers see it.
- Reorder, add or hide sections
- Separate desktop and mobile visibility
- Every publish is saved, so you can roll back
Orders
Run orders from one dashboard
See what needs packing, update tracking, and handle returns and refunds against the original order.
- Stock reserved at checkout, so the last piece isn't sold twice
- GST invoices issued from each order
- Cash on delivery with your own PIN code rules
Domain
Your name on the door
Start on a free store address and connect your own domain when you're ready.
- Free yourstore address from day one
- Step-by-step DNS records for your own domain
- HTTPS certificates issued automatically
All features
Some features depend on your plan; see pricing for limits.
Store design
- Themes for 20 business categories
- Visual editor for colours, fonts and sections
- Separate desktop and mobile visibility
- Drafts, publishing and version rollback
Catalogue
- Variants with their own price, SKU and stock
- Categories and rule-based collections
- Size charts
- CSV import and export
Orders
- Order timeline from payment to delivery
- Returns, exchanges and refunds
- GST invoices
- Stock reserved at checkout
Payments
- Razorpay, Cashfree or PayU on your own account
- UPI, cards and netbanking
- Cash on delivery with order limits and fees
- PIN code rules for COD
Shipping
- Your own shipping rates
- PIN code delivery checks
- Delhivery integration
- Tracking updates on each order
Growth
- Discount codes and automatic offers
- SEO titles, descriptions and sitemaps
- Sales and conversion analytics
- Product reviews
Team & security
- Staff accounts with roles
- Audit log of sensitive actions
- Each store's data kept separate
- Secure email sign-in
Domains
- Free store address on day one
- Custom domains on eligible plans
- Automatic HTTPS certificates
- DNS records shown step by step
Ready to open your online store?
Create your store and try it free for 14 days. It stays private until you publish.